标识设计（设计术语）

        标识是为了达到某种视觉效果的一种板式标配，旨在，简单易懂，能清晰的传达指引信息。文字样式可以表现出性格、背景、含义。形态与记号一同表现出象征与构造性意义。

        标识行业背景

        标识，则是其中一种独特的传送方式。人类活动的环境标识都需要引导、指示、说明、提醒、警告或介绍，以便人们很快熟悉适应环境，尤其高速发展着的现代社会。印刷、摄影、设计和图像传送的作用越来越重要，这种非语言传送的发展具有了和语言传送相抗衡的竞 争力量。

        标识设计，人类直观联系的特殊方式，不但在社会活动与生产活动中无处不在，而且对于国家、社会集团乃至个人的根本利益。越来越显示其极重要的独特功用。随着人们对高品质休闲生活的需求与日俱增，各种类型的高档住宅区、顶级写字楼、商业中心、星级酒店和度假村对标识系统的需求层次也在走高，同时随着国际交往的日益频繁，标识的直观、形象、不受语言文字障碍等特性极其有利于国际间的交流与应用，因此国际化标识得以迅速推广 和发展，成为视觉传送最有效的手段之一，成为人类共通的一种直观联系工具。

        环境景观标识作为整体环境中重要的一部分 需求，在欧美发达国家已经被研究了很久，但在国内真正意识到它的重要性仅仅刚刚开始。中国的环境景观需要发展有特色的标识系统设计，标识设计是人类社会经 济快速发展，城市化建设不断提高的必然要求，是人类文明进步的标志。

        什么是标识概念设计？标识概念设计突出创意

        标识创意=创异+创议+创艺+创益+创忆设计贵在创新，但创新并不是一味的求新、求异，而是要有创新的方法。设计创新的方法同研究一切事物一样，是从内、外因两方面一齐入手。内因包括形理、物理和事理，比如说形式上的造型创新；结构制造上的技术、工艺创新；物理、化学原理上的材料、应用创新。外因则包括人理和事理，如概念、使用方式；营销、管理、品牌战略等等。

        Signage Design-What is Logo Concept Design?

        Signage design (design term)

        The Signage is a kind of board standard configuration to achieve a certain visual effect, which aims to be simple and easy to understand, and can clearly convey the guidance information. The text style can express character, background, and meaning. The form and the sign show symbolic and constructive meaning together.

        Signage industry background

        Identification is one of the unique transmission methods. The environmental signs of human activities need guidance, instructions, instructions, reminders, warnings or introductions so that people can quickly become familiar with the environment, especially the rapidly developing modern society. The role of printing, photography, design, and image transmission is becoming more and more important. The development of this nonverbal transmission has a competitive power to compete with verbal transmission.

        Signage design, the special way of human intuitive connection, is not only ubiquitous in social activities and production activities, but also for the fundamental interests of the country, social groups and even individuals. It increasingly shows its extremely important and unique functions. With the increasing demand for high-quality leisure life, various types of high-end residential areas, top office buildings, commercial centers, star hotels and resorts have higher levels of demand for identification systems. At the same time, with the increasing frequency of international exchanges, The intuition, image, and freedom from language barriers of the logo are extremely conducive to international exchanges and applications. Therefore, international logos can be promoted and developed rapidly, becoming one of the most effective means of visual transmission, and a common intuition for mankind. Contact tool.

        As an important part of the overall environmental demand, environmental landscape labeling has been studied for a long time in developed countries in Europe and America, but the real realization of its importance in China has only just begun. China's environmental landscape requires the development of distinctive logo system design. Logo design is an inevitable requirement for the rapid development of human society and economy and the continuous improvement of urbanization, and a sign of the progress of human civilization.

        What is Signage concept design? Signage concept design highlights creativity

        Signage creativity = creativity + creativity + creativity + creativity + creativity design is based on innovation, but innovation is not blindly seeking new and different, but an innovative method. The method of design innovation is the same as studying everything, starting from both internal and external factors. Internal factors include form, physics, and affair, such as innovation in form; technology and process innovation in structural manufacturing; and material and application innovation in physics and chemistry principles. External factors include human management and affair, such as concept, usage; marketing, management, brand strategy and so on.